Real City Tours was born as Pablo Alvarez’s desire to share the city he loved with visitors. After living in Europe for a couple of years, he was very surprised by the amount of tourists in the city who were simply staying in Poblado and mainly taking Pablo Escobar tours. Convinced that Medellín was way more than just those things, he decided to show a different part of the city and the culture while in the meantime, keep practicing his English while writing his Master’s thesis. With that in mind, he started the tour under the Free Walking Tour model: people can pay at the end according to their capacity and how much they liked the tour. With a very simple sign letting people know he was doing a Free Walking Tour, he headed out one morning in March 2013 to the Poblado Metro Station.
What followed was a steep learning curve, filled with experiments and important changes, from the creation of the website and booking system to an increase in the frequency of the tours and optimization of the content/route. By the end of 2013, Pablo realized that if he wanted to grow, he would not be able to do so alone and the next step was to find other guides. The first additional guide started in December and since then the Real City Tours “family” has been growing steadily!
Another part of the growth of the company was the creation of new tours. The Exotic Fruits Tour was created in December 2013 from a desire to share Colombia’s wonderful biodiversity with visitors and explore one of the many places which suffers from certain stigmas.
In 2016, after months (or even years) of extensive research and networking, we launched the Barrio Transformation Tour. The reason it took so long to create this tour is because it was extremely important for us to be respectful with the community and to incorporate them in the process. The result is a symbiotic relationship between the social leaders and Real City Tours which has been mutually enriching.
And finally, our newest tour (or baby, as we like to call it) is the Local Food Tour, which was launched earlier this year (2019) and the aim of which is to explore a cool, residential neighborhood while eating some of our favorite local snacks.
Overall, it’s been a fun ride so far and we’re excited to see what the future brings!